5 Ways Workplace is Changing for Advertisers
It is clear that workplaces have changed drastically as the years pass by. Before, women were stuck behind secretarial jobs that did not allow them to improve their creativity, let alone venture on any skill-enhancing work whereas men were allowed to do so. Apart from that, there are more changes happening across companies, such as implementing flexible working environments and allowing employees to work from the comfort of their own home. However, it doesn’t stop there.
Let us paint a clearer picture of how workplaces could change over the years with this list:
- Soft Skills and Creativity are valuable and crucial for your career
Soft skills are broadly classified as a combination of personality traits, behaviors, and social attitudes. It is hard to replace, even in a world where technological advancement is constant. Bots can do banal tasks, but it doesn’t have the capability to write video scripts, create an emotional campaign, or present a convincing business pitch yet. In addition to that, soft skills are important for fresh graduates, about 70% of employers mainly look for soft skills when screening entry-level employees.
Creativity in a marketer is highly valued, and according to behavioral data from LinkedIn, it is the most in-demand soft skill. It was also noted that as artificial intelligence (AI) becomes a lot more eminent in workplaces, the market for creative talents will rise immensely by 2030. Come to think of it, it’s not that surprising at all. As creativity is what enables advertisers and marketers alike to think out of the box and devise projects that are new and will keep the audience engaged.
- Remote work will flourish
It is an undeniable fact that remote work benefits both the employees and companies. Research shows that employees working from home can be more productive as they do not have to spend a lot of time commuting to the office — resulting in happier, more positive moods. To improve the quality of remote work, company managers could work more on keeping their teams connected and updated.
- Mental health policies will be more crucial in the workplace
It’s important for employers to implement an open and caring culture to safeguard the mental health of their workforce. By exercising this, employees can feel that the company is supporting and looking after their well-being.
A good and concrete policy about mental health is vital to business performance because when an employee feels that they are being cared for, they are more motivated, engaged, and loyal.
- Wage transparency could be more apparent
More often than not, most people will consider it rude — almost taboo — to discuss salary with family, friends, or co-workers. However, being transparent about wages has many benefits and ensures the number one important thing, which is ensuring fair pay. In fact, LinkedIn reports that about 53% of HR representatives and recruiters say that wage transparency will transform future workplaces.
- Recruiters will practice more pre-screening methods before job interviews
This pre-screening strategy allows employers to use technology to test candidates for their soft and hard skills by talking to them through phone calls or video interviews. Moreover, this is a great way for companies to make accurate decisions before scheduling a full job interview with a prospective employee.
As stated above, the most prominent factors about the future workplaces will be related to mentally safe and open work culture, flexibility, and transparency. One way companies can adapt to these changes is to actually give employees a chance to react and express themselves over the matter. Identifying when to invest in technology, as well as paying attention to soft skills will help companies take on the changes that will happen in the workplace with confidence.
