Best Practices for Managing Multiple Online Stores
Managing an E-commerce store and providing excellent client experience require great effort from a business owner, together with the team. Hence, the idea of creating a second online store for your business may feel quite overwhelming. Nonetheless, did you know that having multiple online stores can give you significant benefits as business owners?
Aside from increasing the profits of your business, having a multi-store approach allows you to expand your brand by entering a wider market and segmenting your buyers depending on their needs. (e.g., products for men and products for women; products for B2B and products for B2C, products for customers using Shopee and products for customers using Lazada). Additionally, if you have a wide variety of products with different categories, you may also consider creating a second online store.
Multiple E-commerce store management may truly have its advantages, however, there are also some difficulties that online store owners may encounter as they do a multi-store approach in the business. Challenges in processing orders, inventory management, product data creation and E-commerce site optimization may occur as you add another online store to your business.
Table of Contents
I. Best practices for managing multiple online stores
1. Efficiently manage your stocks
2. Track your order processing flow
3. Smart procurement flow handling
4. Easily publish your products
5. Monitor your warehouse performance
6. Streamline logistic management
7. Ensure having detailed reports
8. Properly determine the roles of your staff
II. Integration to Mabang ERP
I. To reiterate, this business approach has its benefits and drawbacks. We already know that business owners, together with their team, should perform well in the implementation of the multi-store approach. Yet never worry, because here are the best practices that you should consider in managing your multiple E-commerce stores. Plus, you can actually do all these in a single platform, through the Mabang ERP.
1. Efficiently manage your stocks
Inventory management should definitely be considered in multiple online store management. Analyzing the inventory helps avoid over-selling of the products, as well as it helps determine the fast-moving and non-moving products in the online store. Hence, synchronizing these data from multiple E-commerce stores through an ERP is a way to efficiently and easily manage the stocks by business owners.
2. Track your order processing flow
As an E-commerce business owner, it is also important to be wary of your order processing flow. Managing the order status, customer service — managing customer complaints and returns, and setting custom order rules must be considered. To make it easier for you, you may use Mabang ERP to track an entire order processing flow of your multiple online stores in a single platform.
3. Smart procurement flow handling
Monitoring the process of obtaining the goods for the business should also be prioritized. Manage the supplier, monitor the products that are and will be out-of-stock, calculate the restock quantities of your products and automating the renewal of costing price are also important in managing multiple E-commerce business.
4. Easily publish your products
Publish your products through a multi-channel E-commerce solution like Mabang ERP for rapid publishing and accurate data collection of the products. Improve your product listing as well, and have an in-depth optimization of product titles, images, and descriptions for the multiple online stores.
5. Monitor your warehouse performance
Having in-depth warehouse planning, warehouse rules setting and warehouse management are also integral in this business. Having good warehouse management through an ERP results in smart picking systems, lesser wrong items to be shipped out and real time inventory update. Additionally, this monitors the performance of the personnel in the warehouse.
6. Streamline logistic management
In terms of logistics, through the Mabang ERP, have system docking logistics management and custom logistic rules setting, in order to select the logistic channels and improve the efficiency of the shipping process.
7. Ensure having detailed reports
We know that acquiring detailed reports are important not only in the multiple E-commerce stores, but also in other businesses. Have an invoicing analysis, sales report, information about the purchaser performance, inventory aging report and income report. Accumulating these reports for your multiple stores can be a bit tricky, hence centralizing these reports in Mabang ERP is advantageous.
8. Properly determine the roles of your staff
Determining the roles allows business owners to designate specific titles and responsibilities to the team. Custom role setting helps the business owners delegate essential tasks to each staff member — with jobs fit to their skills. Having a clear understanding of the team members’ roles make the business successful, whether it would be a multiple E-commerce store business or any other businesses as well. Through Mabang ERP, managing role authority, data authority management, and custom role setting for your multi-store business can be integrated into one platform. Hence, helping you, as a business owner, manage your staff easily and efficiently.
II. All in all, it may seem that it is overwhelming to manage multiple E-commerce stores as business owners. But, just as we mentioned above, these are the practices that you may do in order to make your multiple E-commerce store management efficient. Plus, here is a PRO-TIP! You can actually do all these practices into a single ERP platform, Mabang.
Mabang is a multi-channel E-commerce ONE STOP SOLUTION that is designed to centralize and manage multiple online stores in one platform. Through this, you can easily manage stocks, orders, warehouse, purchases, logistics, product publishing, reports and roles for your multiple E-commerce stores.
